85% of all internet traffic by 2022 will be video driven, the question is, does your website have enough interest to engage your viewers or is it word heavy and static ?
A great opening video to communicate with your customers your story, should be the first thing that your viewers engage with on your  website. 

As social people, stories are our natural form of communication -- one that’s been around since message sharing was more common on cave walls than computers and smart phones. So when conveyed properly, your story creates a memorable experience that moves people to take action.

"It's a Fact - People Engage With Video Media Above And Beyond All Other Formats"

For far too long, brands have relied on facts, data and figures and static images to share ideas and quite frankly its boring for most people to engage with.  The fact is, the brain is hard-wired to receive information through visual storytelling and nothing is more powerful than video.

When you hear a story, you naturally relate it to an existing experience. Parts of your brain activate in a way that turns the story into your own ideas. So by simply sharing your brand’s story, you’re able to stir the imagination and literally plant your message inside other people’s minds.

Examples of Website Corporate Videos, Each Tells a Story to Engage the Viewer