Homestyle Roof Painters
Homestyle Roof Painters are a local North Brisbane roof repair and restoration company and have been running for over 35 years. After an initial 2 hour meeting with the entire administration team we formulated a complete picture of their company operations and marketing efforts. The owners of the company wanted a strategic point of difference compared to the many competitors in the market place.
Prior to this meeting we undertook a complete review of their competitors, their marketing and use of video. What we found was a complete lack of use in the industry of specifically designed content which actually took their clients on a meaningful journey.
What we did find was a myriad of poorly shot home made videos uploaded to YouTube which were boring and mostly included a static camera , lots of time lapse and interviews with poor audio, bad framing and no lighting (lots of harsh shadows).
What was discussed throughout the meeting was the importance of transparency, the message of quality, customer service, workmanship and company integrity. These points were paramount to our campaign.
At no point did we discuss getting into a price war with the competition by offering monetary specials as we all recognised that this was a journey to the bottom.
We therefore designed the following initial campaign which included 10 videos in all
During the planning phase, we wrote all the interviews and voice over scripts as well as produced the layout for the content, we utilised a voice over artist for the "what to expect at a consultation".
Filming took 7 full days and delivery took around 3 weeks
The "what to expect at a consultation" and the "Acryloc coatings" video was then attached to every new customer enquiry
The "post quotes" video was sent out to every customer for which a quote was prepared on the following day if no deposit was paid, as a reminder of the meetings highlights and conversation
Once a date had been booked for the restoration works the final video for either the tile or tin roof job was sent as an example of the works to be carried out.
Following this procedure with all new enquiries has seen a rise in their accepted quotes as customers feel more involved and importantly have a greater understanding of the complete process from start to finish.
This gave Homestyle Roof Painters a great opportunity to showcase their workmanship, customer care and service.
We are experienced in creating many different styles of video series content
Contact us here and we will get back to you for an initial no obligation chat about your upcoming projects so that we can discuss all aspects of creating a focused series of videos for your viewers.
Office 1300 55 69 79
or Douglas direct 0433 121 736
Some of Our Valued Clients
Skybiz Media Productions has been involved in creating videos for a number of years offering clients value for money and exceptional service. In addition to being professional camera
Video Content Creators
Multi Camera Interviews
Low Light and Slow Motion Specialists
CASA Certified Drone Pilots
Script Writing and Production
Professional Voice Over Artists
Fusion Innovations Pty Ltd.
T/A Skybiz Media Productions
A Sunshine Coast Video Production Company
ABN 77 152 457 933
Office 1300 55 69 79
Mb 0433 121 736
PO Box 133, Mooloolaba, Qld, 4557